Diamond Paints

Established in 1982, Diamond Paint Industries Pvt. Ltd. (formerly known as Millat Industries) has come a long way to enjoying the privilege of being Pakistan's Largest Selling National Brand. Through our dedicated team of around 400 individuals and a distribution network panning across Pakistan and even abroad, we are continuously progressing and evolving ourselves. With Diamond Paints sheer determination, vision and the urge to be the finest industrial as well as decorative paint manufacturers in the country, our customers can rest assured that we are keeping up with their ever changing needs. We love bringing our customers imaginations to life Who We Are: Our vision... To become the customers most preferred and trusted paints and coatings brand in the industry. Our mission... Continuously improve our products and processes so as to keep up with the varying needs of the market. Create a safe, healthy, challenging, favorable and talent rewarding environment for the employees. Establish a sense of stewardship amongst employees; train and develop staff to polished professionalism. Maintain a customer centric approach by frequent and direct contacts to ensure customer satisfaction. Our core values Professionalism - Utilize specialized expertise, systems and routines to carry out best practices. Integrity -Characterize our efforts with honesty and loyalty towards the company, the customers & ourselves. Innovation -Benefit from technology and innovation to develop better products and efficient processes. People - Attract, develop, train and retain the best talent, take care of our people and create a challenging environment for them to work in. Benevolence -Taking care of the society and the people around us by playing our part as a socially responsible corporate entity. Marketing Employing an aggressive marketing approach, the brand has secured its rank by remaining amongst the top in the industry for almost three decades. The marketing strategy for the brand has always been based on innovation. The company has been active in its brand building through effective customer care ensuring value for the customers money. The Durasilk launch in 2009 and the recent corporate launch brings the essence of the company's enhanced focus towards customer care. To analyze the trends and needs of a certain market, the brand maintains its contact and interaction with its clientèle. The system is highly effective prior to new product development and testing innovations in the market. A strong market share and customers trust further play their role in making fresh products a success To analyze the trends and needs of a certain market, the brand maintains its contact and interaction with its clientèle. The system is highly effective prior to new product development and testing innovations in the market. A strong market share and customers trust further play their role in making fresh products a success Industry Manufacturing No. of Employees 101-300 Operating Since -1982